Just over a week has passed since the BC Provincial Election, and NDP leader Carole James has confirmed that she intends to stay on as leader through 2013. This is of course the date of the next Provincial Election, and the next opportunity for the NDP to attempt to form government. Perhaps more importantly, this will be the next chance we have to combat voter apathy.
Frequently in the last week, as after every election in my lifetime, I’ve heard people whining that there was no-one to vote for. Sadly, that “all politicians are corrupt” message, with which I was raised, goes unchallenged by our mainstream media. This message, so ingrained into the consciousness of our society, is perhaps the most detrimental conviction we could hold. This is not to say that no politicians are corrupt – I’d find it easier to believe that the moon was made of organic tofu – but our blanket denigration of everyone involved in the political process does more harm to democracy than any insane dictator ever could. I was raised in a strictly non-political household by a terribly apathetic family, and the “all politicans are corrupt” mantra was close to the only thing related to politics I ever heard from my parents. So why did I ever become so interested in politics? Perhaps simply to piss off my parents. Or, more likely, because I don’t accept any stereotype at face value.
If all of the candidates are corrupt, then why bother voting at all? What if they’re all incompetent – should we vote then? I doubt I’d bother myself. Unfortunately, with our focus on negative campaigning, these are the messages we’re sending to our youth. The more intelligent members of the electorate are digging beneath the headlines and looking into the different platforms and policies, but those that don’t care enough to do the research are growing increasingly disenchanted with the democratic process. So, what do we do about the declining voter turnout? Here’s a novel idea: perhaps we could (gasp!) say something positive for a change.
The BC NDP campaign focused on calling Gordon Campbell “arrogant and out-of-touch”. Sure, they talked a bit about the Liberal record, and about the scandals they have been involved in, but mostly it was just a labelling exercise. Instead of pointing to the horrible things the Liberals have done (and there are many examples to choose from), the NDP pointed to the Liberals themselves as being horrible. I believe this was a mistake. The NDP could have taken the high road, but instead chose to just throw mud at their opponents. Worst of all, the NDP didn’t focus nearly enough on the solutions. They did in fact have solutions, outlined and fully costed in the NDP platform, but they didn’t talk about them. Instead, they focused their effort on drilling the words “arrogant and out-of-touch” into people’s brains. Clearly, this was a mistake. The NDP campaign in Burnaby-Deer Lake actually spoke about a real issue, namely the prison that the Liberals had proposed to put in the riding, and won. Because the debate here was about issues, rather than simple catch phrases and mudslinging, Kathy Corrigan scored a decisive victory in the riding that had previously been the safest Liberal riding in Burnaby.
Meanwhile, the BC Liberals resorted to fearmongering. They dug up increasingly ridiculous (and often factually inaccurate) examples from the 1990s, because they had no ammunition from this decade to use for their negative campaigning. Apparently they didn’t think their record was much better than the NDP thought it was, because they kept very quiet on it. Sure, their campaign slogan was “Keep BC Strong”, but this was just bandied about with nothing to back it up. Why would the Liberals want to talk about their record when they could instead try to portray the NDP as incompetent at managing the economy? It didn’t matter if it was true; the NDP wasn’t saying enough about their own platform for the electorate to see anything except the Liberal version. This seems to have worked; presented the choice between an arrogant and out-of-touch Premier and a Premier who couldn’t manage the economy during a recession, the electorate went for the arrogant guy. Each leader was so busy giving people a reason not to vote for the other that each seems to have forgotten to give the people a reason to vote for him or herself. Unfortunately, this seems to have been the excuse that people needed to simply not vote.
The true victim of all this mudslinging was democracy. In this election we saw the lowest voter turnout in BC’s history. So, whose fault was this? I do not for a moment believe that either Carole James or Gordon Campbell is to blame. The geniuses doing strategy for their parties, however, have a lot to answer for. Many people will blame the NDP’s defeat on their leader. Unfortunately, this just proves how little people seem to understand politics. The BC NDP caucus has provided a united opposition to the BC Liberal Government, and Carole James deserves much credit for this. However, she did not choose the campaign strategy. If anyone should take the blame, it is the NDP’s provincial executive, and those insiders who decided upon the asinine campaign strategy.
During this campaign I did a lot of canvassing (okay, that’s a significant understatement). One of the campaigns that impressed me the most was Spencer Herbert’s in Vancouver-West End. He had a positive, unique campaign, which brought in lots of new ideas. The most impressive was his “We ♥ West End” campaign. What a novel concept – dealing with renovictions and the increasing unaffordability in the West End from a positive starting position! It was pure genius.
To me, however, the “We ♥ West End” campaign was not the most inspirational part of the campaign. No, the thing that impressed me most was much smaller. Each BC NDP candidate had the same leaflet printed by the central campaign, customized with different pictures but containing the same basic information. It was a tri-fold leaflet, and fully one-third of the leaflet was devoted to mudslinging. Spencer’s very dedicated team of volunteers cut off the third fold off this tri-fold leaflet, so that only the positive parts of the leaflet were left. These were then stuffed with a fabulous purple insert talking about Spencer’s impressive record. To me, this refusal to stoop to mudslinging was the most refreshing part of the entire election. This is the kind of vision we’re going to need if we’re going to combat this epidemic of voter apathy, and if the NDP ever hopes to once again lead this province.
There is one other thing that needs to change – we have to start taking responsibility for our own actions. We have to stop just blaming the political parties for the low voter turnout. Each and every one of us decided whether or not to vote. We have to ask ourselves what we’re doing wrong as a supposedly democratic society, instead of pointing fingers at the big bad politicians. If we’re too lazy to decide for whom to cast our ballots, that’s our fault for not working ourselves to change the way things are done. After all, bad politicians are elected by people who don’t vote.